Background 

YSW is a locally-led youth-centred, feminist organisation operating at the intersection of gender, socio-economic empowerment, and integrated SRHR services. We envision a generation of young people—especially girls and young women—shaping their rights, opportunities, and futures. We achieve this by advancing equality, expanding access to sexual and reproductive health, and building sustainable livelihoods by empowering young people with knowledge, skills, agency, and opportunities. 

YSW uses digital and social media platforms to share information, amplify young people’s voices, promote its programmes and campaigns, engage stakeholders, influence public discourse, and increase the visibility of its work. As the organisation continues to expand its programmes and digital engagement, there is a need for a clear, coordinated and evidence-based social media strategy. 

YSW, therefore, seeks to engage a qualified consultant to develop a comprehensive social media strategy that will guide the organisation’s digital presence, content development, audience engagement, with a specific focus on ending Child Sexual Exploitation And Abuse (CSEA), promoting Sexual And Reproductive Health And Rights (SRHR), and ending Gender-Based Violence (GBV). 

Purpose of the Consultancy 

The purpose of this consultancy is to develop a practical and results-oriented social media strategy that strengthens YSW’s positioning as a credible voice on CSEA prevention, SRHR enhancement, and GBV prevention and response. 

Objectives  

The consultant will: 

• Strengthen YSW’s strategic social media positioning and presence.
• Enhance youth-centred, impactful and responsible digital engagement and storytelling.
• Establish an actionable social media implementation, monitoring and learning framework.   

Scope of Work 

The consultant will undertake the following key task: 

1. Conduct a social media audit of YSW’s existing platforms, content, audience and performance.
2. Analyse priority audiences and recommend the most effective platforms and approaches for reaching young people and other key stakeholders. 
3. Develop the social media strategy covering: 

• Social media goals and positioning. 
• Key audiences and messages. 
• Content pillars and formats. 
• Platform-specific approaches.
• Posting and engagement approaches.
• Campaign and advocacy communication.   

4. Develop thematic communication approaches focused on: 

• Ending CSEA and promoting child and youth online safety.
• Preventing and responding to GBV and challenging harmful social norms. 
• Promoting accurate, age-appropriate SRHR information and access to services.
• Amplifying youth voices, leadership and community action. 

5. Develop guidance for ethical and safeguarding-sensitive communication, including survivor-centred storytelling, consent, privacy and responsible engagement on sensitive issues. 

6. Develop an implementation framework, including content planning, roles and responsibilities, workflows and recommended tools. 

7. Develop a monitoring and evaluation framework with clear indicators for reach, engagement, audience growth, content performance and campaign impact. 

8. Present and validate the strategy with YSW staff and incorporate feedback into the final strategy. 

Key Deliverables 

The consultant will be expected to deliver: 

• Inception report/work plan outlining the proposed methodology, activities, timelines and information requirements.
• Social media audit and situational analysis report.  
• Audience and platform analysis. 
• Draft YSW Social Media Strategy. 
• Implementation framework/action plan, including recommended activities, timelines, responsibilities and indicative resources. 
• Social media monitoring and reporting framework. 
• Content framework, including content pillars, formats, messaging approaches and examples. 
• Presentation/validation workshop with YSW staff. 
• Final Social Media Strategy, incorporating feedback from YSW. 

Duration 

• The consultancy is expected to take approximately 20 days from the date of signing the contract. 

Consultant Qualifications and Experience 

The consultant or consultancy firm should have: 

• A degree in communications, marketing, digital media, public relations, journalism, development communication or a related field. At least 5 years of relevant professional experience in communications, digital communications or social media strategy development. 
• Demonstrated experience developing social media strategies for NGOs, development organisations, youth organisations or similar institutions. 
• Strong knowledge of social media platforms, digital trends, audience engagement and content strategy. 
• Experience working on youth, SRHR, gender, advocacy or related development issues will be an advantage. 
• Demonstrated experience in social media analytics and performance measurement. 
• Excellent written and verbal communication skills. 
• Ability to translate analysis into practical and implementable recommendations.
• Knowledge of the Kenyan digital and social media environment will be an added advantage.  

Required Proposal 

Interested consultants/firms should submit: 

• A technical proposal demonstrating understanding of the assignment.
• Proposed methodology and approach. 
• Detailed work plan and timeline. 
• Profile/CV(s) of the consultant(s).
• Evidence of similar assignments undertaken.
• At least two relevant samples of previous social media strategy/communications work, where available.
• Financial proposal with a clear breakdown of professional fees and other anticipated costs.    

Management and Coordination 

The consultant will work closely with the YSW Communications function and relevant programme teams.  

Application Guidelines  

Submit technical and financial proposals through email info@yswkenya.org with the title “Consultancy to Develop YSW Social Media Strategy” in the subject line by OCT 23, 2026, COB.  

Note: Only shortlisted consultants will be contacted. Consider your application unsuccessful if you have not heard from us 8 weeks after the deadline of this application. 

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WHISTLEBLOWER NOTICE: YSW requires all employees to conduct themselves legally and ethically in the performance of their duties and responsibilities in accordance with the YSW Code of Conduct. Please write to us at reports@yswkenya.org if you have any questions or concerns about the conduct of any YSW employee.